I’ve spent my entire career independently dissecting, developing and speaking about life insurance products. It’s what I love to do. My stock and trade has been finding and communicating the truth about life insurance products beyond the glossy marketing brochures and slick sales stories. My clients have always been sophisticated life insurance professionals, large insurance distributors and major insurance companies.

My perspective is somewhat unique because I’ve seen the life insurance industry from every side of the table. My first job was at the largest independent distributor of life insurance in the country. I spent almost 4 years at MetLife and ended up as an SVP and head of product development and pricing for both the individual US life insurance and annuity businesses. And, to round it out, both my father and grandfather are insurance agents. Life insurance is quite literally in my blood.

But I’ve never sold a life insurance policy. I’ve never been paid a sales commission. Somehow or another, I’ve figured out how to make a living in the insurance business without selling insurance or spending my career at a life insurer.

As I’ve gotten older, my friends have started asking me questions about life insurance because they know that I don’t have a dog in the hunt. They want to know the “real story” about life insurance. They want the truth. But more than anything else, they just want to understand what it is and how it works without the pressure of a sales situation. 

That’s why I created Inside Life Insurance, an entirely free (and pressure-free!) resource for ordinary folks who want to understand how life insurance works. There is no revenue model for Inside Life Insurance. It’s just a place for me to share what I’ve learned with people who are trying to navigate the process of buying life insurance.

In all of my searching, what I’ve found is that there is much good and nobility in life insurance. But I’ve also found that there is much myth, noise and misrepresentation as well. The goal of this site is to help you see the good in life insurance and to avoid the noise, so that you can confidently protect your family and your legacy.